進軍移動(dong)互聯網的五(wu)個理由如(ru)下：

　　1.平板(ban)電(dian)(dian)(dian)腦(nao)對(dui)(dui)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)電(dian)(dian)(dian)子(zi)商(shang)務(wu)(wu)的(de)(de)(de)影響在(zai)(zai)(zai)2011年(nian)，平板(ban)電(dian)(dian)(dian)腦(nao)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)者(zhe)成(cheng)為(wei)(wei)(wei)電(dian)(dian)(dian)商(shang)消(xiao)費的(de)(de)(de)主(zhu)力(li)軍。Adobe公司調(diao)查了150家電(dian)(dian)(dian)子(zi)商(shang)務(wu)(wu)網(wang)(wang)(wang)(wang)站(zhan)(zhan)的(de)(de)(de)銷(xiao)售(shou)(shou)數據，來(lai)(lai)自(zi)(zi)平板(ban)電(dian)(dian)(dian)腦(nao)的(de)(de)(de)平均(jun)(jun)訂(ding)單(dan)為(wei)(wei)(wei)123美(mei)元，而來(lai)(lai)自(zi)(zi)臺式電(dian)(dian)(dian)腦(nao)的(de)(de)(de)平均(jun)(jun)訂(ding)單(dan)為(wei)(wei)(wei)102美(mei)元。該(gai)調(diao)查還指出，平板(ban)電(dian)(dian)(dian)腦(nao)的(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)年(nian)齡(ling)大致分布在(zai)(zai)(zai)18-34年(nian)齡(ling)段內(nei)，其(qi)中29%的(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)年(nian)收(shou)入超75000美(mei)元，這(zhe)為(wei)(wei)(wei)零售(shou)(shou)商(shang)帶來(lai)(lai)了滾滾財源(yuan)。2.消(xiao)費者(zhe)在(zai)(zai)(zai)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備時(shi)有更(geng)(geng)強的(de)(de)(de)購買欲有研究(jiu)表明(ming)，消(xiao)費者(zhe)在(zai)(zai)(zai)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)Android和(he)iPhone進行網(wang)(wang)(wang)(wang)頁(ye)搜(sou)(sou)(sou)(sou)索(suo)(suo)所提供(gong)(gong)(gong)的(de)(de)(de)關鍵詞長(chang)度(du)，是(shi)(shi)(shi)(shi)(shi)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)桌面(mian)搜(sou)(sou)(sou)(sou)索(suo)(suo)時(shi)的(de)(de)(de)兩(liang)倍。這(zhe)主(zhu)要是(shi)(shi)(shi)(shi)(shi)因為(wei)(wei)(wei)和(he)桌面(mian)搜(sou)(sou)(sou)(sou)索(suo)(suo)相比(bi)，移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備的(de)(de)(de)搜(sou)(sou)(sou)(sou)索(suo)(suo)體驗不佳(jia)。用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)在(zai)(zai)(zai)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)手機(ji)(ji)時(shi)思維(wei)更(geng)(geng)加專(zhuan)注，進而可(ke)以獲得更(geng)(geng)為(wei)(wei)(wei)準確的(de)(de)(de)信(xin)息。另一方(fang)面(mian)，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備進行購物時(shi)的(de)(de)(de)心(xin)情(qing)更(geng)(geng)為(wei)(wei)(wei)迫(po)切，在(zai)(zai)(zai)得到(dao)搜(sou)(sou)(sou)(sou)索(suo)(suo)結果之(zhi)后(hou)，高(gao)達88%的(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)在(zai)(zai)(zai)24小時(shi)之(zhi)內(nei)都會下(xia)訂(ding)單(dan)。這(zhe)對(dui)(dui)電(dian)(dian)(dian)商(shang)網(wang)(wang)(wang)(wang)站(zhan)(zhan)很有指導意義(yi)。網(wang)(wang)(wang)(wang)頁(ye)端(duan)可(ke)以提供(gong)(gong)(gong)品牌相關內(nei)容、社(she)區互動(dong)(dong)(dong)(dong)或更(geng)(geng)多的(de)(de)(de)高(gao)級(ji)搜(sou)(sou)(sou)(sou)索(suo)(suo)方(fang)式。但是(shi)(shi)(shi)(shi)(shi)對(dui)(dui)于移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)端(duan)，形式必(bi)須要簡(jian)潔干(gan)凈并排除無(wu)關信(xin)息，方(fang)便(bian)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)快速做出決(jue)定。3.來(lai)(lai)自(zi)(zi)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備的(de)(de)(de)搜(sou)(sou)(sou)(sou)索(suo)(suo)廣(guang)告(gao)點擊(ji)率(lv)(lv)搜(sou)(sou)(sou)(sou)索(suo)(suo)廣(guang)告(gao)點擊(ji)率(lv)(lv)是(shi)(shi)(shi)(shi)(shi)能(neng)夠(gou)反映消(xiao)費者(zhe)意圖的(de)(de)(de)一個(ge)(ge)很重要的(de)(de)(de)指標，高(gao)的(de)(de)(de)點擊(ji)率(lv)(lv)表明(ming)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)提供(gong)(gong)(gong)了更(geng)(geng)多有價值(zhi)的(de)(de)(de)搜(sou)(sou)(sou)(sou)索(suo)(suo)，最(zui)終為(wei)(wei)(wei)零售(shou)(shou)商(shang)和(he)廣(guang)告(gao)商(shang)帶來(lai)(lai)更(geng)(geng)多利益。著名廣(guang)告(gao)代理公司Performics的(de)(de)(de)數據顯示，在(zai)(zai)(zai)2012年(nian)一月，移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備的(de)(de)(de)廣(guang)告(gao)點擊(ji)率(lv)(lv)比(bi)桌面(mian)搜(sou)(sou)(sou)(sou)索(suo)(suo)要高(gao)出45%。4.夜(ye)(ye)間移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)購物帶來(lai)(lai)的(de)(de)(de)商(shang)機(ji)(ji)網(wang)(wang)(wang)(wang)民在(zai)(zai)(zai)上(shang)下(xia)班時(shi)間通常是(shi)(shi)(shi)(shi)(shi)忙(mang)于收(shou)發電(dian)(dian)(dian)子(zi)郵(you)件或使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)社(she)交(jiao)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)，而夜(ye)(ye)間就(jiu)是(shi)(shi)(shi)(shi)(shi)最(zui)適合移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)購物的(de)(de)(de)時(shi)間點。谷歌移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)廣(guang)告(gao)指出，來(lai)(lai)自(zi)(zi)平板(ban)電(dian)(dian)(dian)腦(nao)和(he)智能(neng)手機(ji)(ji)的(de)(de)(de)搜(sou)(sou)(sou)(sou)索(suo)(suo)請求，于晚上(shang)九(jiu)點同(tong)時(shi)迎(ying)來(lai)(lai)高(gao)峰。5.移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)互聯網(wang)(wang)(wang)(wang)潛(qian)(qian)(qian)力(li)擁有巨大的(de)(de)(de)潛(qian)(qian)(qian)力(li)在(zai)(zai)(zai)2011年(nian)，社(she)交(jiao)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)中30%的(de)(de)(de)流(liu)量是(shi)(shi)(shi)(shi)(shi)來(lai)(lai)自(zi)(zi)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)設(she)(she)(she)備，這(zhe)其(qi)中使(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)瀏覽器和(he)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)應用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)訪問社(she)交(jiao)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)的(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)數量，分別是(shi)(shi)(shi)(shi)(shi)四千兩(liang)百(bai)萬和(he)三千八百(bai)萬。我們應該(gai)看到(dao)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)和(he)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)應用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)還有足夠(gou)的(de)(de)(de)潛(qian)(qian)(qian)力(li)和(he)市場(chang)可(ke)供(gong)(gong)(gong)挖掘，移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)是(shi)(shi)(shi)(shi)(shi)迎(ying)來(lai)(lai)商(shang)機(ji)(ji)的(de)(de)(de)大門(men)，而移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)應用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)則是(shi)(shi)(shi)(shi)(shi)專(zhuan)門(men)為(wei)(wei)(wei)忠實的(de)(de)(de)客戶(hu)準備的(de)(de)(de)。所以對(dui)(dui)于一個(ge)(ge)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)規模(mo)不大的(de)(de)(de)初(chu)創服(fu)務(wu)(wu)來(lai)(lai)講，做好(hao)移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)網(wang)(wang)(wang)(wang)絡(luo)(luo)(luo)(luo)(基于瀏覽器的(de)(de)(de)Web服(fu)務(wu)(wu))是(shi)(shi)(shi)(shi)(shi)重中之(zhi)重。隨著品牌認知度(du)和(he)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)規模(mo)的(de)(de)(de)提高(gao)，再(zai)著重進行移(yi)(yi)(yi)(yi)(yi)(yi)(yi)動(dong)(dong)(dong)(dong)應用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)開發和(he)運(yun)營(ying)。